Here is how you can apply 1 of the lessons from this video:

  1. Pick 3 links you shared that received the most engagement last month (your "Top Performing Posts")

  2. Rewrite the description for the links

  3. Share those links again but with the new description, during one of these optimal time slots:

    • Facebook: 12pm-3pm (Mon, Wed, or Thur)

    • Instagram: 12pm-1pm (Mon-Fri)

    • Twitter: 3pm (Mon-Fri)

    • LinkedIn: 7:45am or 10:45am (Mon-Thur)

This video provides a framework that will help you balance and plan your social media content.

Find the Content Planning Template in your email for Video 2.

  • The drop down menu for “Post Type” contains each of the 8 types of content. :-)

Video 3 & 4 will be in your inbox tomorrow!


Answers to the most common questions I get from business owners:

1. Shouldn't I just hire someone to handle social media for me?
I want to encourage YOU to be the voice of your company. No one knows your business better than you! The problem with paying agencies, hiring interns, or trusting an inexperienced social media specialist with your marketing is that your voice won't be present - the posts are often generic, lacking in originality, and they won't be empowered to respond to people the way you do. Also the cost of outsourcing your social media management is astronomical:

  • Facebook: $2,500-$5,000/month

  • Twitter : $2,000-$4,000/month

  • Additional channel: $1,000 per channel/month

2. What if I'm not creative enough?
Creativity is like a muscle, you have to exercise it for it to get stronger. In this course, you’ll learn the exact formula for creating engaging social media content. You can learn to be more creative, I promise.

3. Will it work for me?
Social media marketing can be learned. It just requires knowing the RIGHT information and a little practice. I’ve helped people from every path imaginable learn how to market their business using social media.

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Copy of Copy of Copy of I recently interviewed for a number of jobs, and someone from every single company I talked to viewed my LinkedIn Profile. I start my new job soon, and I can’t help but think that the changes  (3).jpg